3.2x Increase in Qualified Applications Using Live Transfer Leads

How Funding Circle transformed their application process with real-time prospect connections

3.2x
More Applications
76%
Faster Contact
$12.4M
Quarterly Growth
Funding Circle Logo

Executive Summary

Funding Circle, a global alternative lending platform with over 650 employees, partnered with Master MCA to implement live transfer leads into their merchant cash advance operations. Within just 4 months, they achieved a remarkable 3.2x increase in qualified applications and reduced time-to-contact by 76%.

The implementation resulted in a $12.4 million increase in quarterly funding volume, 52% improvement in conversion rates, and 41% decrease in cost per acquisition. This case study explores how Funding Circle transformed their sales process and significantly improved their operational efficiency using Master MCA's live transfer leads.

Company Background

Founded in 2010, Funding Circle is one of the world's leading alternative lending platforms, connecting small businesses with investors to provide fast, flexible funding solutions. With operations across the US, UK, and Europe, they have facilitated over $2.1 billion in annual funding volume, serving more than 100,000 small businesses globally.

Prior to partnering with Master MCA, Funding Circle's merchant cash advance division was facing significant operational challenges. Despite their market leadership position, they were struggling with slow response times, qualification inefficiency, and intense competition that was limiting their growth potential.

Company Facts

  • Founded: 2010
  • Employees: 650+
  • Location: Global (US, UK, EU)
  • Industry: Alternative Lending
  • Annual Volume: $2.1B+

The Challenge

Funding Circle team discussing challenges

Despite their market leadership position, Funding Circle's merchant cash advance division faced several significant operational challenges that were limiting their growth potential:

Slow Response Times

Average time-to-contact was 18 minutes, allowing competitors to reach prospects first and secure deals before Funding Circle could engage.

Qualification Inefficiency

Sales representatives spent an average of 12+ minutes per call just determining if prospects were qualified for merchant cash advances.

Lead Quality Issues

Traditional lead sources provided contacts that were often outdated, unqualified, or uninterested, resulting in low conversion rates.

Intense Competition

The merchant cash advance market had become increasingly saturated, making it harder to differentiate and maintain market share growth.

"We were losing too many deals to competitors who could reach prospects faster. Our sales team was spending valuable time on unqualified leads, and despite having a superior product, our conversion rates were declining in an increasingly competitive market."
— Sarah Chen, VP of Sales at Funding Circle

The Solution

After evaluating several lead providers, Funding Circle chose Master MCA's live transfer leads for their real-time connection capability and pre-qualified prospects. The implementation included:

Live Transfer Leads Implementation

Live Transfer Technology

Master MCA provided real-time transfers of pre-qualified prospects actively seeking merchant cash advance funding, connecting them directly to Funding Circle's sales team.

Pre-Qualification Process

Each prospect was pre-qualified for basic MCA requirements including business age, monthly revenue, and funding need before being transferred live.

Call Center Integration

We worked with Funding Circle to integrate the live transfer system directly into their call center infrastructure with seamless routing capabilities.

Specialized Training

Master MCA provided comprehensive training for Funding Circle's sales team on how to effectively handle live transfer calls and maximize conversion rates.

Implementation Timeline

1
Month 1

System Integration & Team Training

Integrated live transfer system with call center infrastructure and trained sales team on new processes.

2
Month 2

Script Optimization & Process Refinement

Developed specialized scripts for live transfers and optimized qualification processes.

3
Month 3

Volume Scaling & Performance Monitoring

Increased transfer volume and implemented real-time performance tracking systems.

4
Month 4

Full Implementation & Results Analysis

Achieved full operational capacity and analyzed comprehensive performance metrics.

"The quality of Master MCA's live transfer leads was immediately apparent. Having prospects transferred while they were actively seeking funding completely transformed our sales process and allowed us to focus on the right opportunities at the right time."
— Jennifer Martinez, Operations Director at Funding Circle

The Results

Within 4 months of implementing Master MCA's live transfer leads, Funding Circle achieved remarkable results that transformed their merchant cash advance operations:

3.2x
More Qualified Applications
76%
Faster Time-to-Contact
52%
Better Conversion Rate
$12.4M
Quarterly Volume Increase
41%
Lower Acquisition Costs
68%
First-Call Resolution Rate

Performance Analysis

Before Live Transfers
  • 180 qualified applications/month
  • 18-minute average time-to-contact
  • 8.3% conversion rate
  • $30.2M quarterly funding volume
  • $485 cost per acquisition
After Live Transfers
  • 576 qualified applications/month
  • 2.8-minute average time-to-contact
  • 12.6% conversion rate
  • $42.6M quarterly funding volume
  • $287 cost per acquisition
Funding Circle applications growth chart
"The impact of Master MCA's live transfer leads on our business has been transformational. We've achieved a 3.2x increase in qualified applications, dramatically reduced our time-to-contact, and increased our quarterly funding volume by $12.4 million. These leads have become the foundation of our growth strategy."
— Michael Rodriguez, CEO of Funding Circle US

Future Plans

Following their success with Master MCA's live transfer leads, Funding Circle has developed an ambitious growth strategy:

Scale Live Transfer Volume

Funding Circle plans to increase their live transfer volume by 150% over the next 12 months to support aggressive growth targets.

International Expansion

Applying live transfer strategies to their UK and European operations to replicate the success achieved in the US market.

Multi-Channel Integration

Combining live transfers with other Master MCA lead types for a comprehensive, multi-channel lead generation strategy.

Technology Enhancement

Investing in AI-powered call routing and real-time analytics to further optimize live transfer performance and conversion rates.

Get Similar Results

Want to achieve the same impressive growth and efficiency as Funding Circle? Get started with our live transfer leads today.

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